Negotiating with others to get what we want is an uncomfortable topic for many. The word itself can evoke the image of selfishly trying to profit at someone else’s expense. But real estate developer and upcoming author Rob Flitton wants to change our negative bias towards negotiation and encourage us to embrace self-interest and the idea of principled reciprocity. Redefining what is often meant by win-win and challenging us to feel ‘worthy of winning,’ Rob not only shares seven skills to upgrade our effectiveness as negotiators, but provides a moral framework to dispel the negative cultural attitudes that make us shy away from bold, self-interested, and effective negotiation. Listen to this episode of the TalentGrow Show and gain actionable skills and techniques!