Storytelling is more than a fleeting marketing trend: it has been proven to be an incredibly effective motivator. Today, when motivation in the workplace is such a crucial topic, leaders need more than ever to cultivate the art and skill of storytelling. In this value-packed episode of The TalentGrow Show, Halelly has a conversation with Paul Smith, a leading expert in business storytelling, to get to the core of why narrative is so powerful and what elements make up a really good story. From research in neuroscience to the fascinating “Significant Objects Project,” Paul presents a compelling case for the value of storytelling in the business world. If what you hear resonates with you, keep listening to discover the components and structural elements of a good story, and the eight core questions every story you tell should answer. Plus, learn how to distinguish easily between manipulation and ethical persuasion. Listen and don’t forget to share with other leaders in your network!