Innovation is crucial to the success of any organization. Yet, it is too often stifled by an outmoded approach to pitching and collaborating on new ideas. Best-selling author and leading authority on accelerating business growth Ian Altman joins Halelly on this episode of The TalentGrow show to share his collaborative and integrity-based approach to selling and innovation called Same Side Selling. Discover the four components to a great pitch, constructive conversations leaders can have with team members who are pitching new ideas, and how Same Side Selling discards the harmful, zero-sum models of selling in favor of a collaborative, win-win approach. Plus, learn the four questions you should ask yourself (or someone else) to vet any new idea in your organization! Tune in and don’t forget to share this episode with others.